Want Electric Cars to Catch On With the Public? Upgrade Their Image
Paul Nieuwenhuis, who works as a senior lecturer in logistics and operations management at Cardiff University, as well as a co-director at its Centre for Automotive Industry Research, believes electric cars are much closer to entering the mainstream than they were just five years ago.
In recent years the cars have become much more sophisticated. The BMW i3, which was released late last year, shows advanced design, including a light, aluminium chassis and a carbon fibre body structure, in order to offset the weight of its battery pack.
Nieuwenhuis says: “They [BMW] have got some cash washing about and it shows. They are taking a longer-term view of this.
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