Despite Doubters, Toyota Presses Ahead with Fuel Cells

While the cost of a hydrogen refuel station infrastructure might be as high as $2 million, Toyota's Bob Carter thinks that number is 'misleading.'

Published: 27-Jan-2014

Toyota‘s (NYSE:TM) plans to have a mass-market fuel cell vehicle in showrooms by next year has drawn a lot of skepticism from around the industry, but rather than rushing into the project, Toyota is “leaving nothing to chance” as the company works towards proving its skeptics wrong, Toyota’s senior vice president of automotive operations for the company’s U.S. operations, Bob Carter, told Automotive News.

“I realize that there is no shortage of naysayers regarding the viability of this technology and the infrastructure to support it,” Carter said. “If others want to tune out this technology, that’s fine.” Several high-profile auto industry individuals have expressed a vocal distaste for hydrogen fuel cell vehicles, including Tesla Motors CEO Elon Musk, and Nissan CEO Carlos Ghosn. Both Tesla and Nissan are instead pinning their hopes on plug-in battery electric vehicles.

Toyota, in the meantime, has been plugging away with its hydrogen fuel cell development, and Carter as previously stated, the company believes it will be as popular one day as the Prius has become. Regardless of one’s personal feelings towards Toyota’s hybrid, it’s hard to argue that it hasn’t been popular.


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