Tesla Motors 'Snowplows' Way for BMW's i-Series Electric Cars

While BMW's Ludwig Willisch, the company's North America CEO, says the company isn't targeting its US competitor, he does acknowledge Tesla's role in raising public awareness of electric car technology.

Published: 25-Jan-2014

NEW ORLEANS -- Quick now: If your automaker were launching a stylish, premium electric vehicle -- or a plug-in hybrid -- chock-full of new tech, who would your main competition be?

Might it be the only EV maker of note to survive that segment's shakeout? You know, the company that attracts headlines about twice a week.

Tesla, in other words?

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