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PHOTO CAPTION: BMW North America CEO Ludwig Willisch with actress Paula Patton.

BMW Executive Argues Why i3 Electric Car Better Than Tesla's

BMW North America CEO Ludwig Willisch contends that the carbon footprint of the BMW i3 and i8 series of electric-drive cars are lower than Tesla's Model S.

Published: 23-Jan-2014

In an August earnings conference call, Tesla Motors CEO Elon Musk was asked about for his thoughts on BMW's new all-electric car, the i3. Musk broke out laughing.

He eventually pulled it together enough to say, "I'm glad to see that BMW is bringing an electric car to market. That's cool. There's room to improve on the i3 and I hope that they do."

Well, BMW has an answer, and it's better argued than Musk's point.

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