PHOTO CAPTION: Ford Motor Company CEO Alan Mullay believes Ford needs to consider personal mobility alternatives to automobiles.

Ford CEO Questions Role of the Automobile in World's Mega Cities

According to the Financial Times, Alan Mulally said that adding more cars in urban environments is 'not going to work' and that the focus will shift to personal mobility.

Published: 23-Jan-2014

It’s the last thing you would expect to hear at the Detroit Auto Show from the CEO of Ford Motor Company. But last week, Ford’s Alan Mulally showed some ambivalence about the role of cars in major cities.

“I think the most important thing is to look at the way the world is and where the world is going and to develop a plan,” Mulally said, according to the Financial Times. “We’re going to see more and more larger cities. Personal mobility is going to be of really ever-increasing importance to livable lifestyles in big cities.”

Mulally said Ford has been trying to adapt to changing consumer preferences since the Great Recession. Americans have been trading giant SUVs for smaller cars. Young people have been purchasing fewer cars altogether, a phenomenon Mulally said might be reversed by cheaper cars.


Ford workers assembled some 1,600 Focus EV all-electric cars in 2012.

Nearly $40K price tag (before federal tax credit) may be one reason Ford sold only 685 units of the 1,600 it built last year, reasons John Rosevear.

2012 Ford Focus EV plugged in.

Ford's share of the hybrid market now 16percent, an increase of 8 pct., as the company sells 3,244 Fusion Hybrids in December 2012.

Ford Focus EV illustration showing location of electric-drive components.

The added weight of the batteries in electric cars like the Focus EV helps in a crash with a similar sized car with a gasoline drive.


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