Gen Y Most Interested in Connected, Electric Hybrids

Soon-to-be-released Deloitte report finds strong interest among Generation Y/Millennials in cars with 'alternative engines', but cost is major barrier.

Published: 21-Jan-2014

Young people expect to drive a car with an alternative engine, if they can afford one at all.

This comes as a global survey finds young drivers are excited about affordable cars – especially hybrid electrics.

Automotive specialist Tim Dimopoulos says cost is a huge factor. “You need to get the price of these alternative fueled vehicles down and electric simply isn’t there yet. There is still a lot of work that needs to be done in terms of getting battery technology where it needs to be to make these vehicles practical.”


Mercedes-Benz e400 Hybrid

According to WardsAuto, hybrids as a group outsold midsize luxury cars, small cross/utility vehicles and each of the three SUV segments.

2014 Ford Fusion Hybrid has starting MSRP of $27,200.

According to Mintel hybrids and electric cars where the fastest growing segment of US auto sales in 2012.

Toyota Vice Chairman Takeshi Uchiyamada at media presentation of now-scaled back IQ electric car.

Toyota Vice Chairman Takeshi Uchiyamada sees fuel cells as the future rather than the battery electric car approach being pursued by Nissan.


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