Gen Y Most Interested in Connected, Electric Hybrids

Soon-to-be-released Deloitte report finds strong interest among Generation Y/Millennials in cars with 'alternative engines', but cost is major barrier.

Published: 21-Jan-2014

Young people expect to drive a car with an alternative engine, if they can afford one at all.

This comes as a global survey finds young drivers are excited about affordable cars – especially hybrid electrics.

Automotive specialist Tim Dimopoulos says cost is a huge factor. “You need to get the price of these alternative fueled vehicles down and electric simply isn’t there yet. There is still a lot of work that needs to be done in terms of getting battery technology where it needs to be to make these vehicles practical.”

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