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Luxury Car Makers Bentley, Rolls-Royce Considering Electric Hybrid Models

Business Insider learns why Rolls-Royce and Bentley are looking at plug-in electric hybrid versions of their high-end luxury cars.

Published: 16-Jan-2014

In the world of electric cars, luxury is defined by Tesla, with new competition coming from Cadillac (the ELR) and BMW (the i8). But those cars could soon be eclipsed by top tier offerings from Bentley and Rolls-Royce.

In interviews with Business Insider, executives from both brands said they are seriously considering a plug-in hybrid car. Plug-in hybrid electric vehicles (PHEVs) combine the ability to run on electricity stored in a battery with an internal combustion engine. They usually offer an EV mode range of under 40 miles, with the capability to drive over 200 more miles on traditional gas power.

With high fuel prices and governments (especially in the U.S. and Europe) cracking down on gas-guzzling cars, automakers everywhere are working to crank up their miles per gallon numbers. There are more hybrid, pure battery electric, and diesel vehicles on the market than ever before. They're not good options for the two ultra-luxury players, however.

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