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PHOTO CAPTION: Toyota SVP Bob Carter reveals FCV hydrogen concept car at 2014 CES in Las Vegas. Photo: Toyota

Toyota's Bob Carter Escalates 'War of Words' Over the Future of Fuel Cell Car

Toyota SVP challenges the negative views of CEO's at Tesla, Nissan and Volkswagen toward fuel cell vehicles, saying they have same potential as Prius in 1998.

Published: 15-Jan-2014

In an escalation of the auto industry's war of words over future green technologies, a senior Toyota Motor Corp executive singled out Elon Musk and other rival executives on Tuesday and made a bold prediction for its hydrogen car.

Bob Carter, Toyota's senior vice president for automative operations, said in a speech that he believed a hydrogen fuel cell car it plans to launch next year could eventually be as successful as its pioneering Prius gasoline-electric hybrid.

Carter said "naysayers" who have spoken out against the technology would be proven wrong and referred to Elon Musk, founder of electric car maker Tesla Motors Inc, Carlos Ghosn, CEO of Nissan Motor Co, and former Volkswagen executive Jonathan Browning by name.

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