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PHOTO CAPTION: Accumulative electric car sales 2011-2013

Looking Beyond Electric Car Early Adopters

Matt Frades sees three key factors that will drive electric car acceptance in the coming decade.

Published: 14-Jan-2014

Sales of electric vehicles (EVs) in the United States nearly doubled last year—and with consumer acceptance broadening, sticker prices dropping, new models on the way, and policy support growing, the outlook is even better for 2014.

In 2013, EVs increased their market share by 70 percent from 2012 levels, while all-vehicle sales grew 8 percent to reach a six-year high. Still, EV sales continue to lag forecasts made when these cars hit the market in late 2010, accounting for less than 1 percent of new light-duty vehicle sales. The strong growth in vehicle sales is mostly due to rising sales of gas-guzzling pickup trucks.

Optimism for EV market expansion is warranted, however, not only due to steady sales growth but also due to three key developments in 2013.

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