FACEOFF: Tesla Vs GM in Competition to Bring Affordable Electric Car to Market
The emergence of Tesla Motors as America’s fourth domestic automaker — a feat once viewed by the Detroit Three as practically implausible — poses a threat to the industry’s entrenched mind-set.
With Tesla’s Model S cornering the market for luxury electric sedans — a stunning achievement for a new company in a capital-intensive business — the automaker finds itself in direct competition with General Motors and other automakers for the real prize: an affordable electric vehicle for the masses.
It’s a showdown with dizzying differences in culture, history and dynamics.
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