FACEOFF: Tesla Vs GM in Competition to Bring Affordable Electric Car to Market

The race to bring an 'affordable' electric car to the marketplace bits two companies with diametrically opposite cultures, contends Nathan Bomey.

Published: 14-Jan-2014

The emergence of Tesla Motors as America’s fourth domestic automaker — a feat once viewed by the Detroit Three as practically implausible — poses a threat to the industry’s entrenched mind-set.

With Tesla’s Model S cornering the market for luxury electric sedans — a stunning achievement for a new company in a capital-intensive business — the automaker finds itself in direct competition with General Motors and other automakers for the real prize: an affordable electric vehicle for the masses.

It’s a showdown with dizzying differences in culture, history and dynamics.

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