Hybrid Cars A Harder Sell on Jamaica

Despite their better fuel economy, buyers on Jamaica remain largely skeptical about hybrid car technology, reports Sunday Gleaner writer Sheldon Williams.

Published: 05-Jan-2014

Hybrid car like the Toyota Prius are slowly but steadily being introduced to car lots and showrooms in Jamaica, but dealers who stock them say they are a hard sell.

The hybrid technology provides two driving mechanisms to operate the vehicle. One is electric, while the other is the traditional fossil fuel.

New-car dealer Toyota Jamaica offers hybrid vehicles.


Mercedes-Benz e400 Hybrid

According to WardsAuto, hybrids as a group outsold midsize luxury cars, small cross/utility vehicles and each of the three SUV segments.

2014 Ford Fusion Hybrid has starting MSRP of $27,200.

According to Mintel hybrids and electric cars where the fastest growing segment of US auto sales in 2012.

Toyota Vice Chairman Takeshi Uchiyamada at media presentation of now-scaled back IQ electric car.

Toyota Vice Chairman Takeshi Uchiyamada sees fuel cells as the future rather than the battery electric car approach being pursued by Nissan.


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