US Consumer Attitudes Toward Green Tech Rebounds, According to Survey

Navigant survey finds US consumer attitudes about wind and solar energy, as well as hybrids and electric cars have improved from their 2012 levels. Continuing its decline is nuclear power.

Published: 04-Jan-2014

According to a new consumer survey from Navigant Research, favorable attitudes toward a number of clean and renewable energy concepts, particularly solar energy, wind energy, hybrid vehicles and electric cars, have rebounded significantly from their 2012 levels.

The survey finds the average favorability rating for 10 concepts, which fall under the categories of clean energy, clean transportation, smart grid, and building efficiency, also rose, to 51 percent, the highest level seen in Navigant Research’s annual survey since 2010.

“Between 2009 and 2012, there were steady declines in favorability for some clean energy concepts, particularly the most favorable concepts, such as solar energy, wind energy, and hybrid and electric vehicles,” said Clint Wheelock, managing director with Navigant Research. “This year saw statistically significant increases in favorability for seven of the 10 concepts, and a decline for only one – nuclear power.”


Solar energy has now surpassed 100 GW globally.

R. P. Siegel reports that solar power has now surpassed the 100 GW threshold and is good to go, in many places, without subsidies.

Solar energy powers a sterling engine at Sandia Lab's test facility in New Mexico.

By 2030, renewables will account for 70 percent of new power supply worldwide, according to projections released today from Bloomberg New Energy Finance.

Navigant pie chart showing major grid energy storage programs globally as of mid-2013.

Navigant Research’s “Energy Storage Tracker 3Q13" identifies 633 advanced energy storage projects incorporating 865 separate systems, adding 38 new projects just in the first half of 2013.


blog comments powered by Disqus