US Consumer Attitudes Toward Green Tech Rebounds, According to Survey
According to a new consumer survey from Navigant Research, favorable attitudes toward a number of clean and renewable energy concepts, particularly solar energy, wind energy, hybrid vehicles and electric cars, have rebounded significantly from their 2012 levels.
The survey finds the average favorability rating for 10 concepts, which fall under the categories of clean energy, clean transportation, smart grid, and building efficiency, also rose, to 51 percent, the highest level seen in Navigant Research’s annual survey since 2010.
“Between 2009 and 2012, there were steady declines in favorability for some clean energy concepts, particularly the most favorable concepts, such as solar energy, wind energy, and hybrid and electric vehicles,” said Clint Wheelock, managing director with Navigant Research. “This year saw statistically significant increases in favorability for seven of the 10 concepts, and a decline for only one – nuclear power.”
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