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PHOTO CAPTION: BMW i3 is now on sale in Europe and goes on sale in USA Spring of 2014.

Is 2014 the Year to Buy Your Electric Car?

Not unless you got promoted or earned a nice raise, concludes Richard Lane who analyzes the progress made in EV technology and pricing.

Published: 03-Jan-2014

Since we’re at an embryonic stage of electric technology as a mass market transport solution, every year will hold surprises. This year, however, looks to be the most intriguing and difficult to predict yet.

Volkswagen, Mercedes and BMW will join the electric car race in 2014, which tells us quite a bit. These brands are not in the habit of dropping dud models into the market, and, while there is an element of toe-dipping in each company’s offering, each car is the result of a multi-billion euro investment and, in some cases, the creation of an entirely new department. These companies recognise that electricity has a big part to play in future personal mobility, or electromobility, and will start to wield their considerably financial and R&D strength.

Recently established players like the Nissan-Renault, Tesla and GM will need to keep innovating (and adopting aggressive pricing strategies) to keep up.

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