Detroit Fears Some Consumers May Be Souring on Big SUVs

More than environmentalists starting to sour on SUVs.

Published: 09-Jan-2003

By JEFFREY BALL
Staff Reporter of THE WALL STREET JOURNAL
1/8/03

DETROIT -- An unsettling thought is starting to nag at auto makers who rely on sport-utility vehicles for a big chunk of their profits: The biggest SUVs are becoming uncool.

The death of the SUV has been falsely proclaimed off and on throughout its decadelong rise as an American consumer icon. But now some of the Big Three's top executives themselves say they see distinct signs that an important segment of cutting-edge consumers -- not just environmental activists -- are starting to sour on monster SUVs.

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