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Aug 25, 2013 NEWSwire
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PHOTO CAPTION: BMW i3 will have an AI system helping answer questions about the car.

Future BMW i3 Sales Person Is A 'Robot'

London Brand Management selected to develop BMW i3 online AI sales system that can interpret user questions and respond with answers 24/7.

Published: 25-Aug-2013

London Brand Management (LBM), which is based in the Bakery co-working space on Old Street, in the area known as Tech City, beat 10 other companies to win the right to work with BMW and the i3, which goes on sale in November.

Potential customers can send a text message to LBM's iGenius system, which can interpret words and their context to work out what the user is asking, before providing useful information about the car in response.

Speaking to TechCityNews, LBM founder Dmitry Aksenov said the partnership with BMW is "totally different" to working with the small companies his business is used to, adding: "We have had an extremely positive response at the BMW launch day, with customers having up to 20 interactive messages with the AI [artificial intelligence] system."

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