Tesla Continues Direct-to-Buyers Legal Battle in Massachusetts
Electric car company Tesla Motors is fighting for the right to continue selling its battery-powered vehicles direct to consumers — a practice that has provoked lawsuits from a state car dealers group that says it’s anti-consumer.
California-based Tesla, which has 24 stores in North America including in Natick, counters that its retail operation gives buyers a chance to experience a niche product.
“It just doesn’t make sense for dealers to be selling them at this time, the traditional model doesn’t fit,” said Tesla spokeswoman Alexis Georgeson. “The stores are very successful.”
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