BYD, Daimler Roll Out Pre-production Denza Electric Car
Denza, the Chinese electric vehicle brand being developed jointly by Daimler and China’s BYD Auto, made safety and reliability the main theme of its press conference at this year’s Shanghai Auto Show. “In 2010 we set up the joint venture with the mission of developing the safest, most reliable EV in China. We are almost there,” Hubertus Troska, chairman of Shenzhen BYD Daimler New Technology Co., told an overflowing crowd of journalist at the April 20 press conference.
Arno Roehringer, C.O.O. of the joint venture, went through a long list of reliability tests the JV is performing on the Denza BEV, which will be launched at the Guangzhou Auto Show in the south China city of Guangzhou in November. He also touted the vehicle design and technology, both aimed at boosting safety. “We will convince our customers electric vehicles will replace traditional vehicles,” said Roehringer.
BYD is likely hoping to address specific doubts about the safety of its electric vehicles after a BYD e6 all-electric taxi burst into flame last May after being rammed by a speeding sports car in the south China city of Shenzhen.
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