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PHOTO CAPTION: Koga Sparta electric-assist bicycle

Electric Bike Sales Booming in Europe

Accell Group, the Dutch company which owns brands such as Koga, Lapierre and Ghost reported a 23 per cent increase in electric-assist bicycle sales year-on-year.

Published: 26-Feb-2013

One of the world’s biggest bicycle companies has seen electric bike sales rocket 23 per cent in a year while sales of traditional bikes have faltered.

The Accell Group, the Dutch company which owns brands such as Koga, Lapierre and Ghost reported a 23 per cent increase in turnover in 2012, largely assisted by the acquisition of Raleigh.

However René Takens, Accell Group CEO, blamed poor consumer confidence in the European economy for curbing sales of regular pedal-powered bikes.

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