How to Sell A Million Electric Cars

Convergence Marketing's Richard Rosen argues that what successful electric vehicle marketing has to combine brand advertising that promotes awareness with customer interaction tools.

Published: 13-Feb-2013

Oregon is working hard to lead the nation in the electric vehicle sector.

DriveOregon, a nonprofit, public- and private-sector partnership with a mission to promote and grow the electrical vehicle industry, has organized hundreds of groups, governments and nonprofits to garner investment dollars and support to assist EV marketing. Just last month, Governor Kitzhaber test-drove an ultra-efficient three-wheeled electric vehicle from Acrimoto. This Eugene company’s design could revolutionize the way we think about transportation in the 21st century.

More and more, consumers are demanding clean, fuel-efficient vehicles. Even President Barack Obama has called for one million electric vehicles to be on the road by 2015.


Edinburgh City Council's Mitsubishi i-MiEV electric car.

The 12-month study is part of a planned renewable energy and low-carbon technologies centre.

President Obama announces on March 7, 2012 the EV Everywhere Challenge Daimler Truck factory in Mt. Holly, N.C.

Goal of program is make electric vehicles more affordable and convenient to own and drive than today’s gasoline-powered vehicles within the next 10 years.

EPA rates the Coda electric car at 88 miles per charge, currently the highest range available.

Dave Herron analyses the comparative costs of the current crop of plug-in cars.


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