Millennials Want Greener Cars, Connectivity
You can’t have a conversation with any group in the automotive industry without a shaking of heads and sad looks agreeing, that, yes, the young are just not interested in cars anymore.
But that’s not true, according to a new survey from management consultants McKinsey & Co.
On the contrary, car ownership is still seen as an important status symbol, but with important differences; the car has to show how clever and discerning the buyer is in choosing a vehicle that reflects concern with the environment and sustainability, while demonstrating technology that is top of the class in seeking to plug itself in to their smart phones.
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Average miles travelled by car by 18-34 year olds in America feel between 2001 and 2009 from 10,300 to 7,900 miles.
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