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Tesla CEO Criticizes Fisker Karma 'Mediocre Product'

Two electric-drive companies, both based in California, have been sparring and suing each other for years.

Published: 19-Aug-2012

It is official: the gloves are off in the war of words between Tesla Motors CEO Elon Musk and Fisker Automotive chief Henrik Fisker.

Most of the verbal barbs came from Musk, who sat down to gossip with Automobile Magazine about archrival Fisker. The bad blood goes back a few years to when Tesla unsuccessfully sued Henrik Fisker for developing the Karma while under contract for the design of the Model S – basically paying someone to design his own car.

Another, more newsworthy zinger was when Musk called out Fisker as a smart designer but one who does not understand the underlying technology problem. Musk said:
The fundamental problem with Henrik Fisker – he is a designer or stylist... he thinks the reason we don't have electric cars is for lack of styling. This is not the reason. It's fundamentally a technology problem. At the same time, you need to make it look good and feel good, because otherwise you're going to have an impaired product. But just making something look like an electric car does not make it an electric car.

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