SYNDICATED NEWS
PHOTO CAPTION: Ford Start Concept Car

Wanted: The 'Model T' of Electric Cars

Electric is still an acquired taste, like an expensive single-malt scotch. No one's been able to put it in a six-pack, quite yet.

Published: 18-Aug-2012

Not that long ago, I ruffled the feathers of the Tesla (NAS: TSLA) flock by suggesting that the acceptance of the electric car might be better served by the introduction of commuter-oriented, affordable electric vehicles for the masses, rather than drag racing "hood ornaments for the eco-conscious wealthy."

My argument was that it took millions of Model Ts pouring out of Henry Ford's factories for the automobile to become something more than a luxury item, and that it will take a magnitude of electric vehicles on the road, more than Tesla could ever sell at a starting price of $57,400 (for the Model S sedan, before any tax credits) for the electric car to ever be taken for a practical transportation alternative -- not to mention, a profitable product.

What would Henry do?
Here comes Ford (NYS: F) again, a century after the Model T was introduced, announcing its commitment to the future of the electric vehicle, with a $135 million investment in next-generation batteries and other electric vehicle components. It is also, according to this release, "dedicating a 285,000-square-foot research and development lab ... to focus almost entirely on hybrids and electrification." Ford's newly introduced Focus Electric should be the recipient of any breakthroughs this dedication to electrics should bring.

<< PREVIOUSNEXT >>
RELATED NEWS ITEMS

NRG operated evGo fast charging station in Dallas, Texas.

The answer is, lots of places, especially if you live where the first electric cars are being sold.

2012 Chevy Volt is now $1,000 less than 2011 model

Kiplinger Money Power's Jessica Anderson explains that while the purchase price of Volts and Leaf's are high, 'both have super-low five-year ownership costs.'

EVI Step-in Van similar to those being ordered by UPS.

Class six trucks have range of 90 miles and will be placed in service in South Coast Air Basin, San Joaquin Valley, and the Sacramento Valley.

READER COMMENTS

blog comments powered by Disqus