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PHOTO CAPTION: Mitsubishi i starts at $27,990 before $7,500 federal tax credit.

Why Are Sales So Slow for Cheapest Electric Car?

Despite $27,990 starting price and $249/month lease, the Mitsubishi sold only 33 'i' electric cars in July 2012.

Published: 15-Aug-2012

Sales of the Mitsubishi i have never kicked into gear. Only 33 were sold in July.

For a car that looks like it came from outer space, the jellybean-shaped Mitsubishi “i” has gone almost unnoticed in the EV market. Sales have been low safety recall for faulty airbag sensors and early lackluster performance at the annual Pike’s Peak hillclimb haven’t added luster to the i. Does the Mitsubishi stand a chance, or is the i only spinning its wheels in a rapidly evolving EV market?

Is Pricing the Problem?

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