PHOTO CAPTION: Brammo Impulse

Polaris Invests $13M in Brammo Electric Motorcycles

Exhaust Notes interviews Brammo CEO Craig Bramscher about what partnership with Polaris will mean to his company.

Published: 13-Aug-2012

After the launch of its 100-plus-mph, 100-mile-range Empulse, Oregon-based electric-motorcycle maker Brammo recently announced it had closed the first tranche of a funding round designed to accelerate development. It would be great news for any startup company, but it's especially noteworthy because the commitment comes from Polaris, maker of ATVs, snowmobiles, motorcycles and low-emission vehicles, and an icon in the power-sports world. On Tuesday, the investment was nominated for Cleantech's EV Deal of the Year award for 2012.

I recently spoke with Brammo CEO Craig Bramscher about what the Polaris partnership means for the company, Brammo's newest bike and the difference in attitude toward electric powertrains between the power-sports community and the American public at large.

Exhaust Notes: So you've closed $13 million out of a $45 million funding round -- what does that mean for Brammo? What does that allow you to do, especially considering you've just launched your newest bike, the Empulse?


Brammo Empulse, winner of 2011 North American TTXGP race series for electric motocycles

Race at Miller Motorsports Park in Salt Lake City, Utah marks end of 2011 North American race series.

Brammo Enertia Plus electric motorcycle.

Oregon-based electric motorcycle makers acquires Qauntyaparx chain of European dirt bike race tracks.

Brammo founder Craig Bramscher with Polaris ATV.

Polaris joins the team as a key strategic partner for Brammo bringing opportunities to broaden the range of markets for Brammo Electric Vehicle (EV) drivetrain technology and expertise.


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