Studebaker Plans Resurgence That Includes Hybrid, Electric Models
The boss of the dormant Studebaker Motor Company has laid out a six-step plan to revive the US manufacturer and build a full range of vehicles for the 21st and 22nd centuries.
Studebaker president and CEO RW Reed explains the initial phase of the company’s return is to introduce a range of petrol and electric scooters, starting off with small-engined models and progressing with more powerful versions in the future. Reed says a number of successful manufacturers – including BMW, Honda and Suzuki – have proved the potential of this business case in the past.
The next step will be re-introducing the brand’s small car, the Studebaker Lark. Reed says the Lark must be a well-priced compact sedan powered by a fuel-efficient petrol engine, a diesel-hybrid powertrain or a fully electric drive system. The company plans to build its vehicles in the US, and is hopeful of resuming production in Detroit or at South Bend – two of its previous assembly sites.
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