E-Bike Sales Grow in Netherlands

While conventional bike sales declined 3.6 pct in 2011, e-bikes sales climb 7 pct.

Published: 02-Feb-2012

AMSTERDAM, the Netherlands – Last year 1,171,000 bicycles were sold in the Netherlands, a decline of 3.6% compared with 2010. However, the sector can look back on another great year in electric bikes. Despite a hard winter and a poor summer, e-bike sales were 7% higher compared to 2011.

The average retail price for a new bike (total market; including sales at department stores) increased from € 728 in 2010 to € 745 in 2011. The average retail price of a bike sold at IBDs was much higher: € 960.

Growth in the sale of e-bikes
This upsweep is the result of the ongoing growth in the sale of e-bikes. Total 2011 sales of electric bikes amounted 178,000 units, an increase of 7% related to 2010. These figures were revealed last Sunday at the Dutch trade show FietsVAK.



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