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PHOTO CAPTION: Better Place system monitoring room in Israel

Better Place Officially Launches Service in Israel

First fleet of 100 electric cars officially inaugurated, driving through streets of Tel Aviv, Israel.

Published: 23-Jan-2012

The Israeli company Better Place on Sunday celebrated its fourth anniversary. The company marked this special occasion by officially inaugurating its first fleet of 100 electric cars. A convoy of 70 cars, driven by dozens of the company’s employees, took to the streets of Tel Aviv for their first rides.

The electric car developed by Better Place has no exhaust pipe and no gas cap, but rather a simple electric socket. It runs on a 450-lb. lithium-ion battery and can go as far as 140 miles before the battery needs to be swapped or recharged at the recharging stations. 200 such stations are expected to be available around the country in the future.

Better Place announced that the delivery process of the new cars will take place in stages and will progress as the infrastructure across the country is completed. The company expects that the deliveries to the general public will begin in the second quarter of 2012.

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