Automakers Continue to Push Electric Vehicle Development

Graeme Fletcher shares his impressions of the 2012 Detroit Auto Show and his driving experiences in the Chevy Volt.

Published: 16-Jan-2012

Detroit -- As is the norm, Cobo Hall, the home of the North American International Auto Show, was littered with hybrids of one stripe or another, along with a smattering of full-on electric cars. There was even an indoor arena where journalists and punters alike could take the electrified ride of their choice for a drive. That’s the good news. The bad news is that hybrids are simply not selling.

While the number of hybrid and/or pure electric vehicles has grown enormously of late, the number of buyers willing to put their cash on the barrel has not. Canadians have purchased almost 18 million vehicles over the past 11 years. Of that number, just 58,000 were hybrids. So, why the antipathy?

In the earlier days, the reason was likely the fact that this was emerging, untested technology. As such, many — wisely to my mind — applied that old axiom of not buying a new car in its first year.

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