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PHOTO CAPTION: Tata Emo electric car concept.

Tata to Debut Electric Car Concept in Detroit

Emo is designed to pass all US crash safety standards, indicating that the company aims to eventually offer it in North America.

Published: 08-Jan-2012

The Tata Technologies electric mobility concept, or Emo, is a pure concept vehicle, with no clear path to production. So why was it built?

In a word, validation.

Nigel Giddons, the chief engineer who led much of the development of the electric vehicle from Tata Technologies’ American headquarters in Novi, Mich., said the car, which is to be parked at the Michelin Design Challenge display during the Detroit auto show next week, was made to “validate our own capabilities across the board.” Tata Technologies, a free-standing research, engineering and development company that is part of the India-based Tata Group, wanted to prove that the company could one day produce an affordable electric car for the American market that offered the same capabilities as the current crop of pricier E.V.’s.

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