In First Year, Electric Car Sales Coming Up Short

That's what Detroit Bureau's Paul Eisenstein sees as the lesson from 2011.

Published: 04-Jan-2012

If the White House hopes to meet its ambitious goal of putting 1.5 million battery cars on the road by mid-decade it better hope that 2011 wasn’t a good indication of what Americans think of electric vehicles.

Add them all up, hybrids, plug-ins and pure battery-electric vehicles, or BEVs, and they accounted for little more than 2% of the U.S. automotive market last year. Remove conventional gas-electric models, such as the Toyota Prius and Ford Fusion Hybrid, from the equation and more advanced battery vehicles generated barely 20,000 sales.

“I’d say they failed,” proclaims Joe Phillippi, chief analyst with AutoTrends Consulting.

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