New EV Companies Avoiding Naming Errors of the Past

Auto News columnist Jesse Snyder recounts the car companies of the past compared to the new wave of electric vehicle start-ups.

Published: 29-Mar-2011

As you look at the dozens of small, entrepreneurial and optimistic startups designing electric vehicles, it's tempting to see them in the same light as automobile pioneers a century earlier.

We have Tesla and Fisker and dozens of others. Is there another Ford or Dodge in the making? Or future footnotes of history: a Ballard, Baker, Buckeye or Briscoe?

We have catchy names such as Aptera, Zap and Wheego. A future Land Rover? Or more like Whippet, Bantam and Terraplane? There are high-minded names such as Think and Envision. So, new-gen Smart and Infiniti? Or old-timey Empire, Liberty and Peerless?

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