New EV Companies Avoiding Naming Errors of the Past
As you look at the dozens of small, entrepreneurial and optimistic startups designing electric vehicles, it's tempting to see them in the same light as automobile pioneers a century earlier.
We have Tesla and Fisker and dozens of others. Is there another Ford or Dodge in the making? Or future footnotes of history: a Ballard, Baker, Buckeye or Briscoe?
We have catchy names such as Aptera, Zap and Wheego. A future Land Rover? Or more like Whippet, Bantam and Terraplane? There are high-minded names such as Think and Envision. So, new-gen Smart and Infiniti? Or old-timey Empire, Liberty and Peerless?
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