Skeptical Nissan Dealer Becomes Electric Car Convert
PETALUMA, Calif.--When he first heard of the plan three years ago, Greg Dexter wasn't thrilled by the idea of selling electric cars at his Nissan dealership.
He was focused on keeping his Petaluma store profitable selling Altimas, Titan pickups, Pathfinders, and 370Zs. He wondered: Where would an electric car fit into that portfolio? Who was out there asking for it?
But after hearing Nissan Motor CEO Carlos Ghosn talk enthusiastically about the mass-production electric car that would go on sale in late 2010, Dexter realized the plan was serious and represented a golden opportunity for his North Bay Nissan store.
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