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PHOTO CAPTION: Bill Ford introduces new Focus Electric at NAIAS 2011

Ford Sustainability Plan Sees Ramp Up of Electric Vehicles Decade Away

Volume expansion of hybrid technologies to occur over 2020-2030 time frame.

Published: 26-Jan-2011

Ford calls its sustainability report for the 2009/10 period the “future at work,” and for a relatively short 8-page document, it outlines a remarkably broad and, OK let’s say it, visionary strategy for the future of the company and alternative energy vehicle production.

The company says it is “steadfastly focused on creating a strong business that builds great products that contribute to a better world.” Ford says it has an ability to weather difficult economic times is because its “business and sustainability strategies are aligned and intertwined.”

While Ford’s much-ballyhooed “ONE Ford” plan, which began in 2007, is mostly about aggressive restructuring and accelerated product development, sustainability is a key part of the mix, especially the accelerated product development part.

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