Ford Sustainability Plan Sees Ramp Up of Electric Vehicles Decade Away
Ford calls its sustainability report for the 2009/10 period the “future at work,” and for a relatively short 8-page document, it outlines a remarkably broad and, OK let’s say it, visionary strategy for the future of the company and alternative energy vehicle production.
The company says it is “steadfastly focused on creating a strong business that builds great products that contribute to a better world.” Ford says it has an ability to weather difficult economic times is because its “business and sustainability strategies are aligned and intertwined.”
While Ford’s much-ballyhooed “ONE Ford” plan, which began in 2007, is mostly about aggressive restructuring and accelerated product development, sustainability is a key part of the mix, especially the accelerated product development part.
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