Hyundai Prices Sonata Hybrid in Canada at $29,999

Canadian pricing higher than early announced US pricing of under $26k.

Published: 24-Jan-2011

MARKHAM, Ontario – Hyundai Auto Canada Corp. announced today the suggested retail price for the 2011 Hyundai Sonata Hybrid, the first hybrid for the company and the first with Lithium-Polymer batteries and a 6-speed automatic transmission in the country, will start at CAD$29,999. While already very well equipped, the Sonata Hybrid will also be available with a high-tech Premium Package for $4,500 more. Regardless of equipment, all Sonata Hybrid vehicles are rated to consume an estimated 5.5 L/100 km in the city and 4.6 L/100 km on the highway. The Sonata Hybrid will be available at Canadian Hyundai dealers this spring.

Following the launch of the 198-horsepower Sonata GDI (Gasoline Direct Injection) and 274-horsepower Sonata 2.0T, the 206-horsepower (combined) Hybrid becomes the third vehicle in the Sonata family. The Hybrid is also clearly differentiated visually from its siblings, with unique front and rear styling treatments and interior accruements.

“The launch of the Sonata Hybrid completes Hyundai’s aggressive push into the competitive intermediate segment,” said Steve Kelleher, President and CEO of Hyundai Auto Canada. “It’s also one of the most advanced vehicles we’ve ever built. With Lithium-Polymer batteries, the Sonata Hybrid leapfrogs the competition by utilizing the best battery technology.”

Kelleher added the Sonata Hybrid will also differ from its competitors by utilizing a 6-speed automatic transmission. “Putting an automatic in our Sonata Hybrid simply makes sense as it’s what consumers are most familiar with. We also optimized the vehicle to deliver the best highway fuel economy, where most customers spend a majority of their time.”

TWO VERSIONS

The Sonata Hybrid is available in one trim with an optional Premium Package. The base Sonata Hybrid comes well equipped with features such as six airbags, electronic stability control, traction control, ABS, dual-zone automatic climate control, heated front seats, Bluetooth® hands-free phone system, a 6-speaker audio system with MP3 and auxiliary input, proximity entry with push button start, an advanced LCD trip computer and 16-inch alloy wheels. The Premium Package adds features that include leather seating, heated rear seats, navigation system with voice activation, backup camera, an Infinity® 7-speaker audio system with amplifier, 17-inch alloy wheels and a panoramic sunroof.

FLUIDIC SCULPTURE

The Sonata Hybrid shares Hyundai’s new design philosophy, dubbed Fluidic Sculpture, with the Sonata GDI and Sonata 2.0T. Developed completely in-house, Fluidic Sculpture is intended to impart a sense of motion and dynamism even when the vehicle is parked. However, the Sonata Hybrid features a unique exterior that sets it apart.

The combination of re-shaped front and rear fascias with a deeper air dam, extended rocker panels and lower drag wheels allow air to flow around the body with less resistance. The estimated drag coefficient for the Sonata Hybrid is one of the lowest in the industry at just 0.25, which is more slippery than most sports cars including the Porsche 911 GT2 RS (0.34) and the 2011 Nissan GT-R (0.27).

Low drag resistance is an important factor in reducing the amount of energy required to maintain highway speeds, resulting in lower fuel consumption. The Sonata achieves its low fuel consumption through a 166-horsepower 2.4-litre 4-cylinder Theta II Atkinson Cycle engine, a 40.2-horsepower electric motor, a hybrid starter-generator and low rolling resistance tires.

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