Time for BYD to Deliver
For four years in a row, BYD has shown up at the Detroit auto show and I wonder why it bothers.
Maybe it’s to give the impression to customers back in China that the company is good enough for the U.S. market, or maybe it’s to show Warren Buffet that the $230-million he spent in December 2008, for a 10 per cent stake in the company isn’t all gone yet. Whatever the company is in Detroit for, it’s certainly not to launch sellable cars.
BYD (Build Your Dreams) is the Chinese auto maker that started as a cellphone battery maker in 1995 and has stated that it intends to sell “tens of thousands” of vehicles in the United States by the end of 2012 and will become the world’s largest automobile manufacturer by 2025. It also promises to bring about “the fourth industrial revolution” by producing the solar cells, the batteries and the cars that will run on sunlight only. Now that’s what I call The Green Highway. Unfortunately its long, platitude-laden news conference last week was nothing more than vague generalities.
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