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PHOTO CAPTION: Ford Focus Electric is electrically-driven and includes recycled and renewable materials.

Ford's New Focus EV Boosts Eco-Friendly Features

Besides being electrically-driven, the Focus electric incorporates recycled and renewable materials.

Published: 21-Jan-2011

environmentally friendly reach of the Ford Focus Electric goes beyond its zero-emissions motor. Focus Electric combines recycled and renewable materials, green technologies and innovative manufacturing processes to make the car green from bumper to bumper.

“An electric vehicle is already considered a green vehicle, but Ford wanted to go a step further by looking at ways to make the materials inside the Focus Electric more eco-friendly as well,” said Carrie Majeske, product sustainability manager, Ford Motor Company. “Using recycled or renewable materials in lieu of petroleum-based materials allows Ford to minimize the amount of virgin materials used in the Focus Electric.”

The Focus Electric is not only green in areas where customers expect it to be, but also in places they might not, like in the seat cushions. Soy-based foams, which are used on more than 20 Ford vehicles, will be used in Focus Electric, with seat cushions shaped from 8 percent soy-based content. A material called Lignotock also is used behind the cloth on the door. Derived from 85 percent wood fibers, this lighter application results in a weight reduction and provides better sound-deadening benefits compared to conventional glass-reinforced thermal plastics.

“One of the more impactful things we are doing is finding a way to increase the use of recycled materials in resins. We have a strategy that specifies the use of a large quantity of post-consumer recycled material in a range of plastic applications,” said Majeske. “Pop bottles and milk jugs eventually become part of components like underbody shields, wheel arch liners and air cleaner assemblies.”

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