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PHOTO CAPTION: Kia Ray Concept Car

Kia Explores Electric Hybrids with Ray Concept Car

Company states the car will have an electric-first range of 80km (50mi).

Published: 17-Jan-2011

Montreal, Quebec – Kia has unveiled the Kia Ray plug-in hybrid concept at the Montreal International Auto Show, advancing momentum of Kia’s global alternative fuel and powertrain research program and its EcoDynamics sub-brand.

The most efficient Kia vehicles with significant fuel consumptions and emission reductions developed under the EcoDynamics sub-brand will be identified with the EcoDynamics badge. Recent projects under the brand include the Borrego Fuel Cell Electric Vehicle, Forte LPI Hybrid, gasoline Cee’d Hybrid and twin-turbo diesel Sorento Hybrid.

The fifth vehicle from the Irvine, California-based Kia Design Center America to be revealed in the last year, the Ray is designed with lightweight and recycled materials, as well as solar cells embedded in the glass roof panel that power extra lighting or climate control systems. With a 1.4-litre gasoline engine and electric motor, it is designed to reach driving distances of more than 80.5 kilometres using its electric motor on a single charge and has a fuel economy rating of more than 86 kilometres per litre and a total range of 1,201 kilometres.

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