Mitsubishi Sells iMiEV Electric Car in Japanese Appliance Store Chain

Mitsubishi recently partnered with appliance store Yamada Denki to sell its i-MiEV electric car.

Published: 17-Jan-2011

2011 is being hailed as the year that electric cars finally (re)emerge as a contender for the hearts, minds, and increasingly tight pocketbooks of consumers. Electric vehicles, at least initially, will require people to behave differently, having to find or create their own way to charge it rather then depend on gas stations being ever present as they are now.

Given this, people’s driving habits, whether it’s the length of commute or how fast they drive, will be reshaped. Who drives electric cars first will be much different then early adopters of previous generations of petroleum based vehicles.

So it makes sense that vehicle sales will also occur outside the usual places you’d expect.


Queen Sofia drives Mitsubishi i-MiEV electric car while on holiday.

Mitsubishi will introduce i-MiEV, while Endesa will provide charging infrastructure.

Mitsubishi i-MiEVs are being trialed around the world.

Rob Maetzig shares his experiences with the Mitsubishi i-MiEV in Wellington, New Zealand.

Mitsubishi i-MiEV electric cars similar to that shown to Brazilian President Silva.

If talks are successful, i-MIEV electric car would be introduced into Brazil in 2013.


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