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PHOTO CAPTION: Ford CEO Alan Mulally, Ford Focus EV on display screen behind him.

Ford CEO to Unveil Focus Electric at CES

The new Focus Electric is the company’s first global electric production car and one of a family of five electrified vehicles

Published: 06-Jan-2011

Ford Motor Co. will unveil a battery- powered version of its Focus small car on Jan. 7 in an attempt to grab some of the publicity rivals General Motors Co. and Nissan Motor Co. are getting from their electric models.

Chief Executive Officer Alan Mulally will introduce the Focus Electric as he delivers the keynote address at the Consumer Electronics Show in Las Vegas, and Executive Chairman Bill Ford will reveal the car at a ceremony in New York.

“The message we are sending in New York and Las Vegas is simple: Ford is serious about electrified vehicles as part of our plan to make fuel economy affordable,” Derrick Kuzak, product development chief, said today. “The new Focus Electric is the company’s first global electric production car and one of a family of five electrified vehicles coming from Ford in the U.S. by 2012 and in Europe by 2013.”

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