Clean Air Cars? Who Cares?

Consumer Reports survey finds only 28% of consumers think 'environmentally friendly/green" is a top consideration when buying a car.

Published: 06-Jan-2011

It might come as news to the gung-ho crowd pressing for regulations that would dramatically boost fuel-economy requirements, while lowering greenhouse-gas auto emissions, but not many of us really care about that stuff, says Consumer Reports magazine.

Only 28% of consumers think "environmentally friendly/green" is a top consideration when buying a car, the not-for-profit product-testing and research publication's survey says. That's down 4 percentage points from last year and 12 points since the 2008 survey.

"This drop is likely a sign of the leaner economic times and unwillingness to spend more for green technologies. ... While Americans want better fuel efficiency, they are not willing to pay extra for it," CR concludes.

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