Toyota Prius Sales in Japan Sets Record in 2010

Toyota Motor Corp sold more than 315,000 units of its Prius gas-electric hybrid in Japan in 2010

Published: 04-Jan-2011

TOKYO — Toyota Motor Corp sold more than 315,000 units of its Prius gas-electric hybrid in Japan in 2010, making the car the nation’s bestselling vehicle for a single year to replace the automaker’s Corolla for the first time in 20 years.

The previous annual record marked by the Corolla was about 300,000 units of sales in 1990.

On the back of the government’s subsidies and tax incentives for environmentally friendly cars, the Prius sold strongly also with its high gas mileage and relatively cheap price compared with conventional hybrid cars.

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