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PHOTO CAPTION: Bic Camera store in Japan. Four stores will display the i-MiEV electric car

Mitsubishi Electric Car to be Sold In Appliance Stores in Japan

Sales of the i-MiEV are exceeding Mitsubishi's expectations in Japan by more than 50 percent.

Published: 15-Nov-2010

In a revolutionary marketing tactic, Mitsubishi Motors Corp. has signed an agreement with one of Japan's largest electrical appliance retailers to sell its new i-MiEV cars in its stores.

Bic Camera Inc. has started displaying the car maker's electric vehicle at four of its stores and is giving potential customers opportunities to test drive the i-MiEV.

The vehicle has proved so popular in the 16 months since it was first released that Mitsubishi Motors was forced to ramp up production to meet demand.

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