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PHOTO CAPTION: Renault Zoe ZE electric concept car.

How Electric Cars Will Deploy in Europe

'Electric Car Markets in Europe: 10 Countries Analysis and Strategic Review' sees 10% of all new car registrations as being electric-drive.

Published: 12-Nov-2010

Europe, in a sense, is the ideal territory for the development of EV markets. Commuting distances are relatively short while national and international highways are relatively busy, thus helping to reduce the payback period for the costs involved in establishing remote charging infrastructures and developing smart grid technologies. And after a sluggish start, Europe is positioning itself to become the electric car dynamo of the western world.

Mass market EVs are now anticipated to play a critical role not only in maintaining the global competitiveness of the European automotive industry, but also in driving down carbon emissions throughout the EU to meet stringent targets. From a tiny sector occupied primarily by quadricycles and similar small urban vehicles, interest in promoting highway-capable electric cars is rapidly becoming evident at European and national levels, accompanied by massive investment in the cars and their accompanying infrastructure needs.

A new report ‘Electric Car Markets in Europe: 10 Countries Analysis and Strategic Review’, published by ICG, forecasts that electric cars plug-in hybrids and battery electric vehicles, may achieve up to 10% of new car registrations by 2020 in the countries surveyed, although this will vary significantly between different countries. As the selected countries generate almost 90% of European sales, such an advance suggests that Europe may be getting its electric vehicle act together.

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