PHOTO CAPTION: Fuji Heavy's Subaru brand developed the R1e electric car in mid-2000s.

Fuji Heavy Planning Plug-in Car Launch Mid-Decade

Wants to collaborate with Toyota, its biggest shareholder.

Published: 08-Nov-2010

Fuji Heavy Industries Ltd. is getting ready to launch a plug-in hybrid car by the middle of the next decade, company sources said Sunday.

Fuji Heavy, makers of the Subaru brand, also wants to team up with none other than hybrid-car pioneer Toyota Motor Corp., its top shareholder, in developing the model, which can be recharged using a household power outlet, the sources said.

The move is expected to further deepen cooperation between Fuji Heavy and Toyota in the field of environmentally safe vehicles. Fuji Heavy has announced it will launch an ordinary gasoline-electric hybrid vehicle in 2012 based on Toyota technology.

Toyota and Honda Motor Co. are planning to sell plug-in hybrid cars for general use in 2012, while Mitsubishi Motors Corp. is scheduled to introduce its own plug-in hybrid model by 2013.


Fuji Heavy Industries Stella EV.

Company said to be seeking launch of electric hybrid, instead within five years.


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