The $40,000 Question
The biggest automotive revolution since horseless carriages first rumbled along rutted roads is about to take place -- and you'll have to strain to hear it.
That's because the first mainstream electric cars in nearly a century will be hitting the streets over the next couple of months, and their electric motors are as eerily quiet as they are tailpipe-emission-free.
Automakers such as Nissan and Chevrolet are touting the new vehicles in splashy ads, but already there are signs that wary mainstream consumers won't be quick to embrace the largely untested electric models. Automakers likely will have no trouble selling out their initial, limited production to electric enthusiasts and early adopters who have to have the latest thing, but mass acceptance that would lead to profitable production in big numbers remains a question.
The government and the auto industry are promoting electric transportation as a way to cut U.S. dependence on foreign oil, ease the need for more U.S. oil drilling and cut carbon dioxide in the air. But the technology remains a colossal gamble, with billions invested by the industry and billions in subsidies from the government for research, factories and a direct-to-consumer rebate of $7,500 to partially offset the higher price of electrics.
|<< PREVIOUS||NEXT >>|
blog comments powered by Disqus