Ford's Cost Savings Plan for Electric-Drive Vehicles
By Kevin Bullis
Ford is taking a markedly different approach to making hybrids and plug-in hybrids than competitors such as General Motors--and the company hopes this difference will provide it an edge in a potentially volatile market for such vehicles.
Ford's strategy will allow it to easily switch between making conventional gas-powered cars and a range of other, different designs: diesel-powered cars, hybrids, plug-in hybrids, and electric vehicles. Rather than making a distinct plug-in hybrid electric vehicle model, as General Motors is doing with the Volt, which it will start selling at the end of this year, Ford plans to make a variety of electric propulsion options available on all of its top-selling cars worldwide.
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