BMW Decides Not to Build Electric Version of Mini Cooper
BMW HAS DECIDED not to proceed with plans for the electric version of the Mini. Despite a clamour by car manufacturers to produce electric cars – Nissan will launch its first electric car in Ireland later this year and companies such as Mitsubishi and General Motors are well advanced with launch plans on the European market – BMW will now divert its resources to a “sub-brand”.
The company has had members of the public testing the electric MINI for a year now, but costs have proven prohibitive.
“Each one of the cars has cost around €100,000 to build and develop and there are too many restrictions. There have been problems not just with the cost but also with the range,” BMW’s UK head of corporate communications, Wieland Bruch, told The Irish Times .
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