Ford Planning Five Electric, Hybrid Models for Europe By 2013
With the cost of fuel skyrocketing around the world, and more consumers becoming conscious of the negative impact cars have on the environment, car manufacturers focus their production efforts on new full-electric vehicles as well as new hybrid models. Ford Motor Company has had development plans in the works for environmentally friendly vehicles to be increasingly prevalent on the roads for years—particularly in North America. As one of the many initiatives Ford is currently taking in the quest to provide the public with more fuel-efficient alternatives for vehicles, the company is promising to introduce five full-electric and hybrid vehicle models in Europe by the year 2013. This plan is part of Ford’s global electric vehicles plan. Electric and hybrid vehicles will greatly reduce the amount of greenhouse gas emissions as well as reduce fossil fuel consumption.
While protecting the environment should be at the forefront of what people look for in purchasing a new vehicle, the hybrid car movement is still rather new, and the full-electric vehicle is still somewhat of an abstract concept to many consumers. According to a survey done by consumer reports, price, range and overall performance are generally top considerations for most consumers in the market when buying a new vehicle. Another consideration for people who would possibly consider buying an electric vehicle, is the accessibility of electric charging stations—people are more likely to buy, if they know it would be easy to “charge up” the vehicle conveniently. Ford, however, has a vision to bring a wide range of top performing fuel-efficient, “green” vehicles to millions.
John Fleming, Chairman and CEO, Ford of Europe and Executive Vice President of Global Manufacturing and Labour Affairs, stated in a press release, “These new advanced technology models are key to Ford’s commitment to delivering a portfolio of alternative power train vehicles globally and to European customers in the next few years.”
|<< PREVIOUS||NEXT >>|
blog comments powered by Disqus