Renault Electric Cars Make Debut in Sims 3 Computer Game
LONDON - Renault has signed a deal with video-games company Electronic Arts to launch its forthcoming Zero Emission (Z.E) electric vehicle through virtual reality game The Sims 3.
The range of four electric models, set to roll out from next year, is central to the French marque's future strategy.
The tie-up with The Sims will offer consumers their first opportunity to interact with the vehicles.
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