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Will Electric Car Network Take Drivers to a Better Place?

Ex-SAP executive convinced that drivers will subscribe to his emission-free electric car idea.

Published: 26-Mar-2010

TEL AVIV -- Shai Agassi has a simple way to describe Better Place, his modest effort to wean the world off the internal-combustion engine.

"We make electric cars more convenient and more affordable than gasoline cars," he says of his California company, which is developing a global network of electric cars and charging spots and stations based on a subscription model.

Agassi envisions a transport world free of dependence on oil and free of pollution -- as he fights off skepticism like the question of whether his idea will reduce pollution or simply redirect it.

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The range limitations of most early electric cars will matter less in tightly packed urban areas, where the daily driving distance is likely to be much shorter than in the suburbs or rural areas.

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